A pop-under ad is one that opens in a separate window of a website that a user has visited. This type of ad does not impede the user’s view of the site they initially visited, but instead opens in the background.
This type of ad was first introduced in the mid-1990s with a set of JavaScripts functions for the Netscape browser:
I noticed alot of people get turned away by pop-unders or over or whatever. They are just annoying.
Popunder
A subtle, less intrusive ad leaving the user’s attention focused on the advertisement.
A popunder, triggered when a user clicks anywhere on the page, appears hidden behind the main browser window where it remains unnoticed until the main browser window is closed or minimized. Leaving the user’s attention focused on the advertisement.
CPM
$0.20-$0.30
EXOCLICK
- MOBILE INSTANT MESSAGE Typically, a copy of the instant messenger chat box. This ad format appears to users by displaying …Read More »
- MOBILE POPUNDER A popunder appears hidden behind the main browser window. Once displayed, the popunder remains unnoticed until the main …Read More »
- FULL PAGE INTERSTITIAL Classic Full Page Interstitial: horizontal. Opens on internal link and can be closed by viewer. CPM $0.10 …Read More »
- Sticky Banner A display banner that can be made to ‘stick’ in a specific position on a desktop screen, 9 …Read More »
- WEBSITE ADS EXOCLICK BANNER ADS A banner ad (also known as a display ad, or a web banner) is an …Read More »
