the mobile Instant Message consisting in a 300×100 banner displayed at the bottom of the page. Fully customizable it generates a high click through rate and great additional revenues for Publishers.

‘We’re constantly working on new solutions to monetize and convert mobile traffic’ said Benjamin Fonzé, CEO and Founder of the company. “This new ad format works on all devices and really interacts with users to appeal their attention. As a result it gets a great CTR. Advertisers can drive more traffic to their offers while Publishers increase their eCPM. It’s win win! Publishers also keep control of the frequency capping to adapt their ad spot to their audience’.

EXOCLICK INSTANT MESSAGE CPM

Instant Message

Highly visible

Typically, a copy of the instant messenger chat box.This ad format appears to users by displaying an ad at the bottom right of the page. Very efficient for dating and livecam products.

CPM

$0.05-$0.15

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