The Outstream Video ad is shown to an end user during their user journey and is fully responsive, playing on desktop, tablet and mobile. The publisher can set the positioning on their website for when the video ad will trigger. As the user scrolls down the page the ad zone pushes the website’s content down and the Outstream ad starts being visible to the user.

Once 50% of the ad zone is viewable, the video ad automatically plays on mute, the end user can unmute the video ad. Clicking or tapping the video ad opens the advertiser’s landing page in a new tab.

As the end user scrolls further down the page the video will pause, waiting to resume playing when the end user comes back to the content where the Outstream ad is located. Additionally as the user continues to scroll down the page, the ad zone vanishes and is replaced with the original content on the publisher’s page. This makes the video format very user friendly.

The ad format is available to bid for on CPM, CPC and CPV.